The Problem
The Center for BrainHealth sought out a new BrainHealth Index aiming to increase customer engagement and personalization, while also supporting product scalability for the future.
The Solution
Our team transformed the BrainHealth Index into a more personalized experience, showing users their unique data in a visually inspiring way.
The reimagined experience tells a story centered around growth for each individual user, keeping the focus on brain health and data, while also educating and empowering. Robust gamification was also introduced into the experience as a way to keep users motivated in their BrainHealth journey and boost user retention.
The new index design allows for seamless scalability of new index factors in the future with its dynamic design.